Ace Hotel & Warner Bros: Inherent Vice

Inherent Vice tester

WB tasked us with creating an organic campaign to promote the Paul Thomas Anderson film Inherent Vice. Working in collaboration with the Ace Hotel, We commisioned seminal 60s artist John Van Hamersveld to create original artwork for a global campaign poster series and spread the word with a coordianted global effort. The curation of artists, strategic alignment with local art galleries, and media partnerships were designed to celebrate both the era and aesthetic of the film, as well as build excitment around this much anticipated release.