Ace Hotel & Warner Bros: Inherent Vice

Working with OMD's ignition Factory and Ace Hotel, we created three distinct press-worthy global art exhibitions for the release of Paul Thomas Anderson's Inherent Vice

KEY ELEMENTS

Commisioned seminal 60s artist John Van Hamersveld to create original artwork for global campaign poster series and spread the word with a coordianted global effort

Enlisted all ten artists and two media partners to mount a full social media push along side Ace Hotel and A-OK's handles

Worked with Nadine Johnson PR to coordinate events and out reach to ensure maximum coverage of opening and special events

Engaged the art community by coordinating, producing and promoting addition events including a John Van Hamersveld meet & greet and custom Travis Millard portraits

The curations of artists, strategic alignment with local art galleries, and media partnerships were designed to celebrate both the era and aesthetic of the film, as well as build excitment around this much anticipated release.

BIG WINS

-134.2 million+ impressions through secured national coverage and media enegagement at an estimated value of $1.5m

-Unparalleled Press Pickup with articles across the lifestyle, art and film spectrum talking about the art openings as events not to be missed

-Capacity Openings in all cities with celebrity, executive and VIP guestlists including auxiliary events that stayed open hours longer to accomodate the crowards in attendance

-Massive Social Chatter with posts and reposts from visitors and artists

-Juxtapoz and Marlborough Chelsea promotional partnerships negotiated for support of American Events

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