We Are Your Friends Tour - North America

KEY ELEMENTS

Between the dates of Aug 14th and 21st, fans were treated to six premium EDM club events free of charge in the cities of Los Angeles, New York, Chicago, Toronto, Miami, and San Francisco. Over 4,000 fans were able to attend, over 20,000 fans RSVP’d, and millions were invited.

The parties also served as amazing out-of-thebox settings for Warner Bros. Pictures to host press and promo activities with the stars of the film. As a constant yet authentically integrated reminder of the ultimate message and purpose of the tour, shows were elevated by topnotch live stage production consisting of custom visuals derived from actual film footage.

As a film awareness vehicle, tour marketing was a crucial component of the campaign. Getting the word out about the shows and driving fans to the branded RSVP page was a combined effort of the local live promoter and venue partners, DJ talent promotion via their own web properties, and A-OK’s custom mailer and outreach. Together, the music talent brings a combined social reach of over 2.7 million fans around the world.

BIG WINS

-Reach | Approximatley 2.8 million reached specifically through our outreach efforts. 

-Attendance | Capacity crowds at every stop. 

- Grassroots Marketing | Custom marketing element and strategy implemented by talent to leverage their fanbase. 

-Production Design | Engaging environment that created and authentic scene, got fans into the spirit and excited potential fans of the film. 

-National Music Press | Led charge against consumer and industry apprehension through culturally credible music media outlets. 

-Apple Radio | Interview with film talent for The Fat Jew's "Money, Pizza, and Respect" Apple Radio Show with an accompanying social media post. 

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