New Era

New Era challenged us to re-imagine how the iconic brand can use their unparalleled place in American sports to generate press, further build an influencer and athlete fanbase and create an annual unforgettable celebration around Super Bowl. We curated brands, booked talent and marketed the experience to create the (second) most sought-after ticket at Super Bowl 50 and take New Era's Style Lounge gifting to a new echelon.

KEY ELEMENTS

The best party in the world on the night before the 50th Super Bowl was with Future and Diplo at the Battery for New Era.

Coordinated marketing, outreach and entry with New Era, The Battery, Walker Drawas (New Era's; PR AOR) and the many partnered brands onsite to make a multi-day, multi-space series with a massive closing event run smoothly.

Executed distinct collateral, production design, and execution at the direction of New Era and all participating brand partners.

We knew exactly where this event needed to be and how to work with an institution like The Battery. With that foresight, locked the venue in as a partner.

 

New Era challenged us to re-imagine how the iconic brand can use their unparalleled place in American sports to generate press, further build an influencer and athlete fanbase and create an annual unforgettable celebration around Super Bowl. We curated brands, booked talent and marketed the experience to create the (second) most sought-after ticket at Super Bowl 50 and take New Era's Style Lounge gifting to a new echelon.

BIG WINS


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