New Era

New Era challenged us to re-imagine how the iconic brand can use their unparalleled place in American sports to generate press, further build an influencer and athlete fanbase and create an annual unforgettable celebration around Super Bowl. We curated brands, booked talent and marketed the experience to create the (second) most sought-after ticket at Super Bowl 50 and take New Era's Style Lounge gifting to a new echelon.