The VICELAND Bus

KEY ELEMENTS

We set out to provide a full stack of programming for VICELAND's presence at Art Basel, including parties, art shows, and activations featuring the VICELAND bus. For each day at Basel, Desus and Mero hosted the VICELAND bus which provided full shuttle service from hotspots around Miami to the Wynwood VICE office, which was transformed into a venue to host nightly parties and art shows. Working with a host of talent and a diverse list of sponsors, we were able to create a memorable experience for both influencers and fans of the channel. 

 

By creating a framework to host unique and memorable experiences, VICELAND was able to produce and air an episode of "Desus and Mero" focusing on Art Basel. The VICELAND bus became a portable studio by day and a party venue by night. 

BIG WINS

+