WB | Collateral Beauty


Charged with creating an immersive, interactive experience for Warner Bros' winter blockbuster Collateral Beauty, we partnered with interactive development team Virtu Labs to turn loose ideas into a concrete experience. 

By signing in with Facebook or Instagram, visitors' images were combined with an on-site photobooth to produce a deeply personal animation centered around the core concepts in Collateral Beauty. After the experience, guests were emailed a digital version of their experience. With the film's core concepts threaded throughout the installation, guests were able to feel a deeper connection to the film by contextualizing their own photographs.